Brochures are generally used to advertise a business’s services or products. They can take the form of a pamphlet or a flyer and are used to distribute important information and to tell your customers how they can get in contact with you.
Brochures also are a good way to introduce new products and services to existing customers or to increase your reach by advertising to new prospects. They can be handed out in person, mailed, or left at specific businesses that are willing to help you reach their customers.
Flyers have been a terrific way to get the word out for a long time now. Did you know they have been used as a way of getting a message across since the 17th Century? (at that time they usually had a more social or political goal).
Whatever your message the basic principles of flyers and brochures are the same: They’re cost-efficient and easy to distribute.
You can base your final decision of whether you use a brochure or a flyer, and their formats, once you know who your target audience is. Format includes such elements as the size, type of paper, and number of folds. You may also want to think about how the brochure will be distributed. Will it be mailed or handed out at an event?
A brochure or flyer’s look can be divided into four elements: Size, Colour, Finish and Stock. Additionally, you can add some optional extras (as detailed below) and customised choices of one of the elements above.
When we talk about a brochure or flyer’s size, we are describing the size of the paper that it will be printed on. It is an important aspect to consider when designing your brochure or flyer. The size of pages you decide to use will have an impact on what you can include in your brochure, so it’s important that you decide this before you start designing your brochure or flyer. That way you’ll know how much room you have to work with.
A bigger page gives you more space to work with and allows you to be creative but it can also be more expensive. Opting for a smaller page size can help you save money but can also reduce the amount of space you have to get your message across. Smaller page sizes can, however, lend themselves to making an impact and can work particularly well in providing support information for products
The table at the bottom of the page details all the choices but a quick explanation of some of the sizes we use and what they mean.
A2 –A6: The A paper size system was formally adopted in Europe in the 19th century and has since spread around the world. It is now used in nearly every country apart from the USA and Canada. A4 is the most common standard business letter size used in English speaking countries.
A0 – 841 x 1189mm
A1 – 594 x 841mm
A2 – 420 x 594mm
A3 – 297 x 420mm
A4 – 210 x 297mm
A5 – 148 x 210mm
A6 – 105 x 148mm
A7 – 74 x 105mm
A8 – 52 x 74mm
We can print your brochures & flyers in full or in greyscale or black and white. It all depends on how you want it to look, what you need to convey and, of course, your budget.
Full Colour One or Both Sides
Using colour makes your brochures & flyers stand out, and experts say that certain colours tell your customer something about you and can have an impact on them. Think about what reaction you want your brochures & flyers to have. Do you want your readers to feel enthused, restful, or appreciated? Think about this small guide to colours and emotions.
Red: Picked mostly by extroverts, red is a spirited and impassioned colour. Some say it increases willingness and interest. Red on a poster or flyer can stimulate your customers and prompt them to follow you.
Pink: Pink can give a sense of caring and approval. You might pick pink for your poster or flyer if your business is about making people feel considerate and supportive, such as a charity etc.
Brown: Brown often conveys feelings of convention and tidiness. On a poster or flyer, brown will make a professional impact, and says you are serious and steady.
Orange: This colour is generally appreciated by those who are genuine and considerate, even though the colour, itself, has connotations of innovations and a zest for life. Orange might look good on a poster or flyer for a more artistic professional.
Yellow: Yellow represents wisdom, as well as happiness. Experts say that it sharpens memory and concentration. Use this on your poster or flyers if you want to give the impression of making decision-making easier and relieving anxiety.
Green: Natures ideal place – green is equitable and secure. It is also the colour of progression and liberty. Green also has connotations of the environment and wealth.
Blue: Blue is traditional and soothing. When you want to give the impression of calm, use blue. Blue is the colour that begins communication and innovation.
Black and White / Grey Scale Back or Unprinted
We also offer brochures & flyers in black and white or grey scale (a range of shades of grey with no colour).
You can also choose whether you would like one of our colour choices on the back of your document or you can leave it plain. Talk to us about any options you are unsure of.
Celloglaze in Matt or Gloss
Celloglazing will give your brochures & flyers a professional look and feel. A thin sheet of film is added to the entire surface area of the paper under heat and pressure. This gives it a smooth, silky feel and offers added protection and durability, especially from moisture.
Cello glazing comes in matt and gloss options.
Matt celloglaze is non-reflective and is good if you’d like to add personal message or signature to your documents or if you simply prefer this finish.
Gloss celloglaze gives your brochures & flyers a clear and shiny finish that brightens and enriches their colours.
We can celloglaze your brochures & flyers on one or as many sides as you choose.
We can also produce brochures & flyers without Celloglaze
In printing ‘stock’ means the type of paper you would like to use for your brochures and flyers. You might think this is not that important, but stop a moment to consider that these documents are going to be used – passed around and perhaps hung or pinned on walls . . . so it is important how they feel and last.
This means choosing the right paper can make the world of difference when it comes to first impressions. We offer choices between:
Now you’ve got the basic printing decisions made you are ready to go ahead and add the artwork and then order your documents!
Talk to us about your final wording and art. We offer some guidelines on the next tab or, if you need more personalized help, our team is ready to discuss this with you and to help as much (or as little) as you would like.
Is there something you would like to your brochure or flyer that is a little different: for example custom scoring or folding? Talk to us about this. We have a range of extras that we can include, as below.
Folding – Brochures can be roll folded or zig zag folded. Popular brochures include A4 roll folded down to DL. These are 6pp brochures.
Do you need your new brochures & flyers as soon as? We Talk to us about how soon we can complete your order.
2mm on all sides.
3mm in from all sides.
PDF version 1.4 or higher formats only.
300 dpi for all images and artwork at full size; 800 dpi for all text as an image.
CMYK or grey scale only.
All fonts are embedded or converted to curves so they print correctly.
Borders and type must be within safe zone as variations may occur when trimming
Ensure your artwork matches your order specifications.
General Instructions:
Should we need to contact you regarding your artwork, you will be contacted by email only. LEP Colour Printers do not correct, modify or proofread artwork. All files are printed as supplied to us.
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